Alpha-fetoprotein tumor marker at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$3.95 with Optimum Healthcare vs $97.06 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $3.95
AvMed HIX $5.64
United OptionsPPO $6.02
Simply Healthcare MGMCR $7.24
Positive Healthcare MCR $10.34
AvMed HMOFI $10.81
Sunshine State Health Plan QHP $11.98
Molina Healthcare HIX $12.69
Centurion PRISN $13.01
AvMed ASOEO $13.16
Hospice Community FED $13.42
Humana HMO $13.63
Humana PPO $13.63
Aetna ASA $14.10
Corizon COMM $14.10
Hospice Haven MCR $15.09
Humana TRICARE $15.67
United Behavioral Health VACCN $16.77
Humana MGMCRPPO $16.77
Aetna MCR $16.77
United VACCN $16.77
United AllPayerAppendix $16.77
NDMS Definitive Care MGMCR $16.77
Veterans Evaluation Services MCR $16.77
Devoted Health MCR $16.77
Humana MGMCRHMO $16.77
CarePlus MGMCR $16.77
WellMed MGMCRTier3 $16.85
WellMed MGMCRTier1 $16.85
WellMed MGMCRTier2 $16.85
United MCR $17.11
BCBS MCRHMO $17.11
BCBS MCRPPO $17.11
Sunshine State MCR $17.61
WellCare MCR $17.61
American Health Plan MCR $17.78
Cigna Healthspring MCR $17.94
Florida Complete Care MGMCR $17.94
Gold Kidney MGMCR $18.28
Longevity MCR $20.12
Simply Healthcare HIX $20.79
United GlobalBenefitPlanAppendix $21.15
Plotkin Health COMM $23.50
Oscar HIX $24.32
MultiPlan PRIMARYNETWORK $36.66
Evolutions Healthcare MANAGEDCAREPPO $37.60
Evernorth COMM $37.60
PPO Next PPO $39.95
MultiPlan COMPLEMENTARYNETWORK $39.95
Evolutions Healthcare TRADITIONALPPO $39.95
PPO Next COMM $39.95
NovaNet COMM $42.30
CorVel Corporation WORKERSCOMP $95.06
City of Jacksonville WC $95.06
Prime Health WORKERSCOMP $97.06
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Alpha-fetoprotein tumor marker at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $27.20 $14.76 – $41.93
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $27.20 $14.76 – $41.93
Adventhealth Daytona Beach Daytona Beach $181.10 $15.93 – $27.99
Adventhealth Lake Wales Lake Wales $181.10 $16.77 – $37.23
Adventhealth Palm Coast Parkway Palm Coast $181.10 $15.93 – $35.82
Adventhealth Tampa Tampa $258.85 $16.77 – $37.23
AdventHealth New Smyrna Beach New Smyrna Beach $155.23 $15.93 – $36.63
Adventhealth Port Charlotte Port Charlotte $124.33 $16.77 – $30.62

All Florida hospitals for this procedure →