Alkaline phosphatase at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$303.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$303.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$4.14 with Hospice Community vs $272.70 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Hospice Community FED $4.14 ↓ -99%
Hospice Haven MCR $4.66 ↓ -98%
Humana TRICARE $4.84 ↓ -98%
Humana MGMCRPPO $5.18 ↓ -98%
United AllPayerAppendix $5.18 ↓ -98%
Veterans Evaluation Services MCR $5.18 ↓ -98%
United VACCN $5.18 ↓ -98%
NDMS Definitive Care MGMCR $5.18 ↓ -98%
Aetna MCR $5.18 ↓ -98%
United Behavioral Health VACCN $5.18 ↓ -98%
Devoted Health MCR $5.18 ↓ -98%
CarePlus MGMCR $5.18 ↓ -98%
Humana MGMCRHMO $5.18 ↓ -98%
WellMed MGMCRTier1 $5.21 ↓ -98%
WellMed MGMCRTier3 $5.21 ↓ -98%
WellMed MGMCRTier2 $5.21 ↓ -98%
BCBS MCRHMO $5.28 ↓ -98%
United MCR $5.28 ↓ -98%
BCBS MCRPPO $5.28 ↓ -98%
WellCare MCR $5.44 ↓ -98%
Sunshine State MCR $5.44 ↓ -98%
American Health Plan MCR $5.49 ↓ -98%
Florida Complete Care MGMCR $5.54 ↓ -98%
Cigna Healthspring MCR $5.54 ↓ -98%
Gold Kidney MGMCR $5.65 ↓ -98%
Longevity MCR $6.22 ↓ -98%
Simply Healthcare HIX $6.42 ↓ -98%
Oscar HIX $7.51 ↓ -98%
Optimum Healthcare MGMCR $25.45 ↓ -92%
AvMed HIX $36.36 ↓ -88%
United OptionsPPO $38.78 ↓ -87%
Simply Healthcare MGMCR $46.66 ↓ -85%
Positive Healthcare MCR $66.66 ↓ -78%
AvMed HMOFI $69.69 ↓ -77%
Sunshine State Health Plan QHP $77.27 ↓ -74%
Molina Healthcare HIX $81.81 ↓ -73%
Centurion PRISN $83.90 ↓ -72%
AvMed ASOEO $84.84 ↓ -72%
Humana PPO $87.87 ↓ -71%
Humana HMO $87.87 ↓ -71%
Aetna ASA $90.90 ↓ -70%
Corizon COMM $90.90 ↓ -70%
United GlobalBenefitPlanAppendix $136.35 ↓ -55%
Plotkin Health COMM $151.50 ↓ -50%
City of Jacksonville WC $168.03 ↓ -45%
CorVel Corporation WORKERSCOMP $168.03 ↓ -45%
Prime Health WORKERSCOMP $171.56 ↓ -43%
MultiPlan PRIMARYNETWORK $236.34 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $242.40 ↓ -20%
Evernorth COMM $242.40 ↓ -20%
PPO Next COMM $257.55 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $257.55 ↓ -15%
PPO Next PPO $257.55 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $257.55 ↓ -15%
NovaNet COMM $272.70 ↓ -10%
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Alkaline phosphatase at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $7.77 $4.56 – $12.95
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $7.77 $4.56 – $12.95
Adventhealth Daytona Beach Daytona Beach $63.00 $4.92 – $8.65
Adventhealth Lake Wales Lake Wales $42.49 $5.18 – $11.50
Adventhealth Palm Coast Parkway Palm Coast $66.69 $4.92 – $11.06
Adventhealth Tampa Tampa $240.77 $5.18 – $11.50
AdventHealth New Smyrna Beach New Smyrna Beach $48.14 $4.92 – $11.32
Adventhealth Port Charlotte Port Charlotte $38.16 $5.18 – $9.46

All Florida hospitals for this procedure →