Adh-sendout at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$29.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$29.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$2.44 with Optimum Healthcare vs $49.21 with Oscar — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $2.44 ↓ -92%
AvMed HIX $3.48 ↓ -88%
United OptionsPPO $3.71 ↓ -87%
Simply Healthcare MGMCR $4.47 ↓ -85%
Positive Healthcare MCR $6.38 ↓ -78%
AvMed HMOFI $6.67 ↓ -77%
Sunshine State Health Plan QHP $7.39 ↓ -75%
Molina Healthcare HIX $7.83 ↓ -73%
Centurion PRISN $8.03 ↓ -72%
AvMed ASOEO $8.12 ↓ -72%
Humana PPO $8.41 ↓ -71%
Humana HMO $8.41 ↓ -71%
Corizon COMM $8.70 ↓ -70%
Aetna ASA $8.70 ↓ -70%
United GlobalBenefitPlanAppendix $13.05 ↓ -55%
Plotkin Health COMM $14.50 ↓ -50%
MultiPlan PRIMARYNETWORK $22.62 ↓ -22%
Evernorth COMM $23.20 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $23.20 ↓ -20%
PPO Next PPO $24.65 ↓ -15%
PPO Next COMM $24.65 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $24.65 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $24.65 ↓ -15%
NovaNet COMM $26.10 ↓ -10%
Hospice Community FED $27.15 ↓ -6%
Hospice Haven MCR $30.55 ↑ +5%
City of Jacksonville WC $30.72 ↑ +6%
CorVel Corporation WORKERSCOMP $30.72 ↑ +6%
Prime Health WORKERSCOMP $31.37 ↑ +8%
Humana TRICARE $31.71 ↑ +9%
Devoted Health MCR $33.94 ↑ +17%
Humana MGMCRHMO $33.94 ↑ +17%
Humana MGMCRPPO $33.94 ↑ +17%
United Behavioral Health VACCN $33.94 ↑ +17%
Aetna MCR $33.94 ↑ +17%
United VACCN $33.94 ↑ +17%
United AllPayerAppendix $33.94 ↑ +17%
NDMS Definitive Care MGMCR $33.94 ↑ +17%
Veterans Evaluation Services MCR $33.94 ↑ +17%
CarePlus MGMCR $33.94 ↑ +17%
WellMed MGMCRTier2 $34.11 ↑ +18%
WellMed MGMCRTier1 $34.11 ↑ +18%
WellMed MGMCRTier3 $34.11 ↑ +18%
BCBS MCRHMO $34.62 ↑ +19%
United MCR $34.62 ↑ +19%
BCBS MCRPPO $34.62 ↑ +19%
Sunshine State MCR $35.64 ↑ +23%
WellCare MCR $35.64 ↑ +23%
American Health Plan MCR $35.98 ↑ +24%
Florida Complete Care MGMCR $36.32 ↑ +25%
Cigna Healthspring MCR $36.32 ↑ +25%
Gold Kidney MGMCR $36.99 ↑ +28%
Longevity MCR $40.73 ↑ +40%
Simply Healthcare HIX $42.09 ↑ +45%
Oscar HIX $49.21 ↑ +70%
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Adh-sendout at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $29.87 – $84.85
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $29.87 – $84.85
Adventhealth Daytona Beach Daytona Beach $98.22 $32.24 – $56.65
Adventhealth Lake Wales Lake Wales $106.91 $33.94 – $75.35
Adventhealth Palm Coast Parkway Palm Coast $37.17 $32.24 – $72.49
Adventhealth Tampa Tampa $118.79 $33.94 – $75.35
AdventHealth New Smyrna Beach New Smyrna Beach $133.57 $32.24 – $74.14
Adventhealth Port Charlotte Port Charlotte $227.05 $33.94 – $61.97

All Florida hospitals for this procedure →