Assay of urine urobilinogen at HCA FLORIDA BLAKE HOSPITAL

2020 59TH STREET WEST, BRADENTON, FL · HCA Florida Healthcare · · NPI 1114964244

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$11.04

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$11.04

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$0.52 with Access 2 Healthcare Physicians Freedom Optimum Group Members vs $76.63 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Access 2 Healthcare Physicians Freedom Optimum Group Members MGMCR $0.52 ↓ -95%
Access 2 Healthcare Physicians Optimum MGMCR $0.79 ↓ -93%
Access 2 Healthcare Physicians Freedom Health MGMCR $0.79 ↓ -93%
Optimum Healthcare MCRHMO $0.86 ↓ -92%
Freedom Health Care MGMGR $0.86 ↓ -92%
Optimum Healthcare PFFS $0.86 ↓ -92%
Optimum Healthcare MCRPPO $0.86 ↓ -92%
AvMed HIX $0.88 ↓ -92%
United OptionsPPO $1.81 ↓ -84%
Simply Healthcare MCR $1.88 ↓ -83%
Molina MGMCR $2.10 ↓ -81%
AvMed HMOFI $2.43 ↓ -78%
Evolutions Healthcare Systems PrimeTier1 $2.54 ↓ -77%
AvMed ASOEO $2.76 ↓ -75%
Sunshine State Health Plan QHP $2.82 ↓ -74%
Molina HIX $2.98 ↓ -73%
Humana PPO $3.09 ↓ -72%
Humana HMO $3.09 ↓ -72%
Aetna ASA $3.31 ↓ -70%
BeHealthy America MCR $4.31 ↓ -61%
United GlobalBenefitPlanAppendix $4.97 ↓ -55%
Plotkin Health COMM $5.52 ↓ -50%
Prime Health Sheriff COMM $5.52 ↓ -50%
Healthcare Sarasota COMM $5.52 ↓ -50%
Evolutions Healthcare Systems PRIMENETWORK $6.62 ↓ -40%
Multiplan PRIMARYPPO $8.28 ↓ -25%
Humana TRICARE $8.65 ↓ -22%
CareSource Tricare $8.92 ↓ -19%
Evolutions Healthcare Systems SELECTNETWORK $9.38 ↓ -15%
Multiplan COMPLEMENTARYPPO $9.38 ↓ -15%
Evolutions Healthcare Systems ADVANTAGENETWORK $9.38 ↓ -15%
United AllPayerAppendix $9.55 ↓ -13%
NDMS Definitive Care MCR $9.55 ↓ -13%
Devoted Health MCR $9.55 ↓ -13%
WellMed MCR $9.55 ↓ -13%
Aetna MCR $9.55 ↓ -13%
United VA CCN FED $9.55 ↓ -13%
United MGMCD $9.55 ↓ -13%
United MCR $9.74 ↓ -12%
BCBS MCRPPO $9.74 ↓ -12%
BCBS MGMCRHMO $9.74 ↓ -12%
Ultimate Health Plan MCR $9.74 ↓ -12%
Sunshine State MCR $10.03 ↓ -9%
HUMANA MGMCRPPO $10.03 ↓ -9%
WellCare MCR $10.03 ↓ -9%
American Health Plan MCR $10.12 ↓ -8%
Evolutions Healthcare Systems CHOICENETWORK $10.16 ↓ -8%
Florida Complete Care MCR $10.22 ↓ -7%
Align Senior Care MCR $10.22 ↓ -7%
Cigna HealthSpring MCR $10.22 ↓ -7%
SECUR MGMCR $10.31 ↓ -7%
Gold Kidney of Florida Medicare $10.41 ↓ -6%
Clear Spring Health MCR $10.51 ↓ -5%
HUMANA MGMCRHMO $10.51 ↓ -5%
Centurion LOGOV $10.51 ↓ -5%
CarePlus MGMCR $10.89 ↓ -1%
Simply Healthcare HIX $13.56 ↑ +23%
Oscar HIX $14.71 ↑ +33%
Rockport Healthcare Group WORKERSCOMP $75.05 ↑ +580%
CorVel Corporation WORKERSCOMP $75.05 ↑ +580%
Prime Health WorkersComp $76.63 ↑ +594%
Aetna QHP not published by hospital
Aetna GatedCOMM not published by hospital
Aetna NonGatedCOMM not published by hospital

Visitor-reported prices

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Assay of urine urobilinogen at other Florida hospitals

Hospital City Cash price Negotiated range
HCA FLORIDA LARGO HOSPITAL LARGO $4.26 $8.65 – $76.63
HCA FLORIDA SOUTH SHORE HOSPITAL PARRISH $4.26 $8.65 – $76.63
HCA FLORIDA ST. LUCIE HOSPITAL STUART $45.00 $9.51 – $78.66
Adventhealth Daytona Beach Daytona Beach not published $9.07 – $15.94
Adventhealth Lake Wales Lake Wales not published $9.55 – $21.20
Adventhealth Palm Coast Parkway Palm Coast not published $9.07 – $20.40
Adventhealth Tampa Tampa not published $9.55 – $21.20
AdventHealth New Smyrna Beach New Smyrna Beach not published $9.07 – $20.86

All Florida hospitals for this procedure →